Mission to Mars

Start Date:

October 2022

End Date:

March 2023

Role:

Sole Researcher

Increasing Adventure Academy engagement, learning outcomes, and subscriber LTV through Project Based Learning activities.

Mission to Mars
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Problem

The Age of Learning Curriculum and Adventure Academy Product teams had a problem to solve: they needed to increase the value of Adventure Academy to the organization by increasing player engagement, which in turn will increase the long term value subscribers.

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Design Question

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Solution

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Outcome

This research led to the development of eight mini games incorporating project based learning methods, as well as a new potential questline for Adventure Academy.

The Process

Concept Testing

Iterative Design Testing

"A Formula for Success"

Diary Study