Start Date:
April 2023
End Date:
August 2023
Role:
Co-Lead
A fascinating business case of how design research completely overhauled two early stage AI chatbot products, ending in a product pivot and saving the organization hundreds of thousands of dollars in result.
Age of Learning developed two separate child-facing AI chatbots featuring our flagship character, ABC from ABCMouse. The Design Research and Consumer Insights team was tasked with evaluating design iterations and aiding the product team, studio team, and Age of Learning executives on developing a successful product.
In the end, Age of Learning stopped development on both chatbots. The organization pivoted and used AI technology to create a conversational AI-powered search function in it's flagship product, ABCMouse, based on the findings from our research.
Decisions made from this research saved Age of Learning hundreds of thousands of dollars in future product development costs and contractor fees.